analyze together
find ideas
present results
explain data
answer questions

research & more consulting
Market and Media Research for Companies, Media Houses, and Industry Associations

Media Usage

How is your user base segmented? What are their motives for using your media? How long will your users, readers, viewers or listeners stay engaged? These are questions that can be answered using a variety of methods.

Media Impact

What impact do your media and advertising efforts have? It is possible to analyze the effects of advertising, branding, and communication, as well as their impact on people, target groups, and the social environment in areas such as politics and the economy.

Clients / Employees

Surveys reveal what people think, expect, and experience. They provide a solid foundation for optimizing products, services, communication strategies, and corporate culture.

Lobbying

Play an active role in shaping key developments in your industry. Sound expertise and years of experience provide the foundation for effectively representing your interests in research and industry associations.

About me

Sandhöfer After studying journalism with a focus on empirical communication research at the Free University of Berlin, working as a research assistant at the market research institute forsa and in the media research department of RTL, I switched to program research at ProSieben in Unterföhring in the Greater Munich area. I soon took on new responsibilities within the group as the manager of Research New Media, which encompassed all media research activities for online and teletext of the ProSieben, SAT.1, kabel eins and N24 networks.

Before leaving ProSiebenSat.1 Media SE, I also represented the group in various media research committees, such as the Working Group Online Research (agof), the Working Group Media Analysis (agma) or the AGF Video Research. I was also able to share my experiences in industry associations such as VAUNET - Association of Private Media or the German Association for the Digital Economy (BVDW).

As "Elected Market Researcher" for the Internet media genre, I was a member of agma's Technical Commission (German only) until the end of 2022 and worked on agof's Technical Commission/Working Group Methodological Issues. Which was - as previously stated on the agof website - "responsible for the clarification of cross-study-model issues as well as methodological challenges and prepared possible study extensions".

I am enrolled as a "market researcher BVM" in the register of qualified researcher of the Professional Association of German Market and Social Researcher (BVM) and thus commit myself to compliance with quality standards, professional rules and data protection.

What I offer

I can support you in all areas of market and media research. Regardless of whether you want to do a traditional survey by phone (CATI) or face-to-face (F2F) or you are interested in an online survey (CAWI), I can offer you competent and well-founded advice in all these areas. Through my previous work, I have contacts within established institutions and with technical partners that cover all areas of research.

However, I don't only provide you with contacts. I will also work with you to develop the necessary and effective tools to answer your questions and requirements, and provide you with a simple and understandable presentation of the results and recommendations. Spanning several methods and forms of media my portfolio includes, among others, the design of the questionnaire, the device-independent programming and the technical implementation of your online survey.

Institutions / Partners

Below you will find a selection of institutions and partners with which I have worked, either in the past or present.
This list serves as an overview of my professional environment and possible partners to answer and solve your requirements.